Audit and adhere to lease file policy with consistency.
Responsible for implementing lease renewal and resident retention programs.
Assist with resident relations, which includes taking resident phone calls, requests and concerns.
Analyze weekly leasing reports and forecast occupancy trends.
Manage and track marketing strategies, including advertising, promotions and publications.
Review aged vacancies, market-ready apartments and models.
Manage, train and counsel onsite staff effectively.
Additional duties as assigned.
A minimum of 1 year of related leasing experience.
High school diploma or equivalent is required. Bachelor's degree is preferred.
Excellent interpersonal communication skills, including the ability to motivate and lead a team.
Proficiency in Microsoft Office (Word, Excel).
Able to multitask and meet deadlines in a timely and organized manner.
Must be able to work a flexible schedule, including weekends.
Must be able to tour the community with clients, which includes walking the property and climbing stairs.
Driver's License required
Lincoln Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
Leasing Director - Optima Signature
(hereinafter referred to as Leasing Marketing Manager)
"Leasing and Marketing Manager" Job Description
The Leasing and Marketing Manager plays a key role in the on-site office. This person leads and manages daily tasks and supervision of Leasing and Marketing Professionals. The Leasing and Marketing Managers will coordinate with the Leasing and Marketing Professionals to assist in reports, paperwork, and moving in new residents. In the absence of the Business Manager he/she may assist in management responsibilities. The Leasing and Marketing Manager will track the progress of all leasing team members through an on-going follow through system.
The Leasing and Marketing Manager will report directly to the Business Manager as well as the Regional Property Manager (RPM) and owner representatives were applicable. Specific community needs will be communicated from both of the above in order to be most effective. The Leasing and Marketing Manager will also be responsible for interacting with the Regional Marketing Director, Regional Marketing Specialist, and the AVP of Marketing.
Must satisfy the qualifications listed in the Leasing and Marketing Professional Job Description
Must have an understanding of the current market and submarket conditions
Must be able to complete the market survey on a weekly and monthly basis
Must be able to run weekly, monthly, and quarterly leasing reports
Minimum of one year experience in the on-site leasing field
Must be able to communicate with the staff and clients/residents
Must have a current, valid driver's license
Must have adequate understanding of current computer software
Must be flexible with hours/days
Must be able to tour the community, including climbing stairs on a regular basis
Must be available to assist with after-hours emergency situations
The following outlines the complete job description of the Leasing and Marketing Manager. The requirements of the Leasing and Marketing Professional job description also applies to this position.
Communicates to his/her team through daily and regularly scheduled in-person meetings with respect to rent changes, apartment availability, unit turnover, move-ins, etc
Mentors and coaches leasing team members and oversees on-going on-site training
Gives direction with clear and necessary instruction
Delegates leasing responsibilities to leasing team
Provides the necessary resources and support, including immediate feedback
Creates a motivating environment for his/her leasing team
Provides support when encountered with challenges
Shows initiative on a day to day basis
Fulfills job description of Leasing and Marketing Professional
Greet clients and residents in a friendly and professional manner
Assigns and proofs all leasing paperwork
Audits and adheres to lease file policy with consistency
Prepares and submits daily, weekly, and monthly reports by deadline
Understands and implements LPC/Owner specific policies and procedures
Receives perfect or excellent shopping reports
Implements and oversees lease renewal and resident retention programs
Coordinates office team schedule
Prepares and submits fearless / leasing bonuses
Develops leasing bonus incentive programs
Understands and enforces community policies
Makes recommendations on rents and/or engages with pricing manager (if applicable) on revenue management system.
Reviews aged vacancies, yellow brick road, market-ready apartments, and models
Analyzes weekly leasing reports and foresees occupancy trends
Completes and updates market survey and marketing assessment
Tracks advertising, promotions, and publications
Develops and maintains rapport with locators, area businesses and participating companies in the current community Corporate Advantage Program (CAP)
Shops competition on a consistent basis and directs the team to do the same
Responsible for developing and implementing resident activities and programs
Identifies problem vacancies and generates strategy with team
Communicates with supervisor on changing market conditions
Responsible for reviewing community web presence and social media
Responsible for tracking and monitoring internet traffic results via Google Analytics, lead management reporting and operational program reporting (i.e. Yardi, Entrata, PowerPro)
Coordinate and ensure success of resident survey programs (i.e. Ellis Resident Surveys, Kingsley CORE Survey Program)
Ensure all online reviews are responded to in a positive and professional manner
Coordinate ongoing social media posts to community Facebook and Google Plus pages as well as any other additional social media pages designated by Business Manager or Regional Leadership.
Maintains Corporate Advantage Program
Coordinates and tracks monthly ongoing Community Outreach B2B Relationship Marketing program
Coordinates the stock and positive appearance of community collateral and consistency with community branding through Web2Print Social, with approval from Business Manager
Take on Leasing and Marketing Professional and Assistant Manager role when needed
Maintain a professional attitude and appearance at all times
Conduct in-person regularly scheduled staff meetings alongside Business Manager
Communicate office issues with the Business Manager and RPM
Work with all employees to foster the LPC team spirit
Note: The responsibilities and requirements of this position may vary with different regions and/or communities, due to market conditions or Owner/Client requirements.
Lincoln Required Training:
All required learning, including online and instructor-led training, is located in our Course Catalog that can be found on the Knowledge Center under the Learning & Talent Development Department. You will be required to complete the courses as outlined in the catalog.
Specific community needs - Optima Signature specific (some may be duplicative):
Send Monday morning Yardi reports to ownership
Complete LPC weekly boxscore/KPI
Prepare weekly owner report (leasing) report for Business Manager/RPM distribute
Manage and direct leasing staff
Plan resident events as well as outreach events to generate leads
Complete monthly marketing assessment
Prepare monthly marketing report by the 10th of each month
Ellis surveys response reviews
Oversee renewal process and report weekly, twice per week
Oversee business sutie renewal and retention program